serge.bushman

So let’s get down to brass tacks: In the process of simply living our lives, we each generate carbon dioxide, which impacts the environment. Carbon dioxide is invisible and generally odorless, so we don’t instinctively think of it as poison or bad for the environment. But carbon dioxide is in fact a greenhouse gas, which […]

Many years ago while in business school, we studied a company that failed because it ran out of cash during a particularly successful Christmas selling season. The paradox is that good profitable sales require expanded inventory, which temporarily ties up cash. This is a problem easily solved with a short term business loan, or a

I like a capella singing, and one of my favorite groups is a slightly edgy group called “The Bobs”. One of their best songs is about a shopper trying to decide whether to place items in a paper or plastic grocery bag. Check it out. Today, the answer to the question might seem straightforward (NEITHER

I mean, I hope you missed me. I don’t mean to be vain or anything, but I hope what we are doing at LOT matters to you. Despite the lack of communication, we’ve moved forward on a number of fronts. Really, everything is okay. This is a quick update. Organization: We officially exist! The LOT

Let’s Own This! Is a non-profit that helps people, families, households and friends work towards carbon positivity. Hi everybody, I’m telling you in advance I’ll be calling out businesses and governments that are lying to you when it comes to generating the carbon credits you pay for. They know who they are, and they are

A quick google search yields a range of answers along these lines: For data scientists, answers like these strike close to home. There’s enough truth for me to feel kind of sheepish. But today in my house, it’s a real question, and I’ve got a real answer: It takes one data scientist to measure the

My favorite boss once told me I need “Walkin’ Around Knowledge.” By which he meant, if I were to happen upon a senior executive in the break room or in the elevator, I should be able to quickly calculate the implications of a particular business opportunity or strategy. Every now and then we would review

Hello everyone, thought I’d give you an update on my recent efforts to reduce my own carbon footprint. Recall that Let’s Own This! (“LOT” for short) is committed to helping individuals and households reduce their carbon footprint, by helping them make carbon positive decisions and helping them measure progress along the way. The first version

I’ve been around long enough to know that names matter, including those that convey a certain gravitas. I’m not exactly sure why this is, but my current theory is the person conveying ideas has fallen flat presenting a good idea enough times, to begin to flail about, looking for traction. They land on the need

Just stoppin’ by the trading post here in Trailtown!, stepping away from the path to grab some grub and trade some gossip. There’s a lot going on out there, but first, how are you? Everything good? In the inimitable words of Marky Wahlberg, “Hey Donkey! What’s going on? say hello to your mother for me